Introducing Click-Through Rate (CTR) in the Creator Hub
Hey Creators,
We’re excited to roll out a new metric to your Creator Hub dashboard: Click-Through Rate (CTR). To be abundantly clear, this is a simple formula of clicks / impressions.
This gives you a more nuanced way to understand how your rooms are resonating with players as they navigate through our ecosystem of discovery — not just if people are seeing them, but if they’re interested enough to click.
CTR helps you analyze how your thumbnail, room details page, and even room name contribute to engagement. It’s one of the clearest signals of curiosity and appeal — and now, it’s available for you to track and improve.
But What Does “Good” CTR Look Like?
Naturally, we wanted to give you baseline data to help make sense of your numbers — to give context and make the metric actionable.
We know some creators aim for the Top 100 — which is great — but many don’t. For some, that benchmark can inspire; for others, it can feel out of reach. The Top 100 is a useful benchmark for rooms with massive exposure, but it’s far less meaningful for newer rooms just getting off the ground. More importantly, CTR naturally declines as impressions increase, simply due to how it’s calculated: visits divided by impressions. Unless visits grow at the same rate, CTR drops — which can make high-exposure rooms look like they’re underperforming, and make newer rooms feel like they’re falling short when they’re not. Check out the visual below to see how this plays out (more impressions, smaller CTR)
When you think about it though, it adds up. When a room gets a ton of exposure (think millions of impressions), it naturally reaches a broader, less targeted audience — and not everyone clicks. Even if the room is performing well, the sheer volume of impressions dilutes the numerator (visits), pulling CTR down.
It’s not about who has the best CTR. It’s about who can maintain strong CTR at scale. That’s the real indicator of performance in high-visibility contexts.
A Smarter Comparison: Rooms Like Yours
Instead of comparing your room to the absolute top, we’re doing something more fair — and more useful: we’re showing you how your CTR stacks up against rooms with similar levels of exposure.
We’ve built percentile benchmarks (like the 50th and 80th percentiles) based on rooms with similar impression counts. That way, when you see how your CTR compares, it’s not a race against the most popular rooms — it’s a meaningful check against rooms like yours.
Why This Matters
This change makes your CTR metric:
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More actionable — You’re not chasing unreachable goals. You’re seeing what you can aim for.
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Easier to interpret — No need to guess if your CTR is “good.” You’ll have context built in.
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More encouraging — You’re not competing for a spot in the leaderboard. You’re growing your craft, your way.
We don’t want you to feel like you’re in a zero-sum game for attention. If it’s not your room in the Top 100 this week, that’s okay — there’s room for everyone to grow, improve, and shine in their own time. This is about helping you tell if your latest thumbnail worked, if a new name drove interest, or if your room’s vibe is connecting.
We’re here to give you tools, not pressure.
As always, keep creating, experimenting, and having fun — and we’ll keep making the Creator Hub a space that helps you grow.
Available Now in Rooms 2 — and More Coming Soon
Right now, this new CTR benchmarking feature is only available for Rooms 2 rooms. That’s where we’re rolling out most of our next-gen analytics features — and trust us, this is just the beginning.
In the coming months, we’ll be adding more advanced insights to help you understand how your creations are performing — from deeper funnel metrics to more visual tools — all using this same philosophy of “rooms like mine” comparisons.
Here is a quick preview of some exciting / juicy new stats we are bringing to R2..
- Revisit Rate
- Cheers
- Favorites
- Additional commerce metrics
- And more !!
So if you want access to this suite of advanced analytics – then now’s a great time to start publishing in Rooms 2. It’s where we’re building the future of creator analytics — and we’d love for you to be part of it.
– The Data Science Team @ Rec Room
