We just hit a record-breaking month for UGC sales. How are we seeing record sales? Thanks to the incredible things you’re building.
This is a big milestone. Creator token earnings from room and Watch store sales have increased 47% year-over-year.
A lot of that momentum came from creators making items in Avatar Studio. And creator-made avatar items are now significantly outselling our first-party avatar content.
The shift from our content to your content is exciting, and we expect it to continue. Players clearly love the unique, creative, and expressive options that you, our creator community, are making for them. What makes this even more impressive is that Avatar Studio access has been pretty limited so far.
We deliberately started with a small group of creators as the Avatar Studio tool is still in the early stages. All of the early joiners helped us iron out the workflow and onboarding, providing feedback on how to improve our systems and processes. With creators already finding success, we’re ready to expand.
Want in? We plan to double the number of creators with access to Avatar Studio this month.
Avatar Studio access is expanding in July - and we’re on the lookout for fresh design talent.
Fill out this short form to be part of the next wave of creators. We’ll start reviewing submissions next week.
If you’re looking to increase your chances of success - we’re looking extra closely at creators who’ve shown strong skills in building rooms. Setting up rooms to sell avatar creations is one of the best ways for players to discover and buy your creations.
More to come. Stay tuned. And for now, keep those drops coming!
Why don’t we have stats for 2022-2023? Kinda weird to omit those 2 years…unless those years technically had more sales, which feels likely since they randomly are omitted lol
Edit: Unless this is solely for Avatar Studio based stuff…which is weird to just label that as a broad “UGC Sales” when theres more than just that
Exceptional performance for the UGC creators they were able to do so much just by listening to The community when they needed to the most. and has made they’re own source of income I can’t wait to see what else they have in store for us. #WeLoveUGC
During that time period its likely there was more sales due to obvious reasons. Could be only comparing 2024 because they wanted to show UGC data but generally a lot of companies compare their current data to their last business year not all the years.
Valid, but I don’t think UGC has ever sold amazingly when it was just custom shirts. Probably not surprising, but the Avatar Studio stuff ends up being more interesting probably due to the varied geometry and better texturing they can get out of it. I didn’t pull the numbers here, but I wouldn’t be surprised if this also included custom shirts/hats/etc. in here.
Question for Rec Room staff, does the avatar item HAVE to be created by you to be accepted? or can another individual help you create them & still be selected.
